SEO and PR: A Match Made in Heaven

When it comes to finding your website on the Internet, it is easy to just Google your business name and Voila! it magically appears on the first page. But what happens when you type in key words that aren't apart of your business' name? Say for instance we Google “Brand Management Companies in Chicago.” Does your business pop up? Do you often wonder why your website is not on the first page of Google or the second or the third?

Well, based on our findings at Google Partners education seminar and Connect with Third Coast; we were able to bring back some insightful information that heavily involves Public Relation (PR) efforts! Check it out:

Content Marketing is the Best Marketing

Have you ever heard the old saying (maybe young saying) “Content marketing is a commitment, not a campaign.” It’s actually true! Content on your website emphasizes search engine optimization in which it allows Google to ensure your website pops up on its page based on a topic and/or keywords. One way to commit to adding continuous content on your page, blog!

Blogging has to be one of the most effective ways to increase your search engine optimization. Blogging allows your website to consistently update content and keeps Google interested. Posting videos, images, and referencing your site on social media networks are additional ways to effectively increase your website visibility.

Create Inbound Links

This is where we PR pros get excited, because inbound links have to be one of the most important tools when increasing search engine optimization (SEO) and algorithms for your website. Inbound links are links to your original website that are posted by credible sources. Pitching to bloggers, online news sites, company site listings, etc. are all ways you can create inbound links and make you top priority on Google pages. Sounds pretty official right?

You’re probably thinking to yourself: Well, how do I get started in creating content for my website and reaching out to credible sources that are willing to direct traffic to our website?

Don’t think too hard because you’re already on the website, you just have to click on the Contact Us tab. At Studio Twenty Five Consulting, we pride ourselves in delivering the best results in public relations. Our goal for our PR program is to drive awareness about the brand, increase our clients’ website visibility and help generate revenue through our brand management efforts.